Customer Satisfaction and SWOT Analysis of Thesis Binding

Customer Satisfaction and SWOT Analysis of Thesis Binding ABSTRACT As the project is about Customer Satisfaction and Swot analysis of Thesis Binding, It is a marketing research project, for that I have collected the data by using various techniques like questionnaire and by telephone as well. The questionnaire made in different formats for in-house and out-house separately. Out-house survey is being done in the various university of Kolkata like Calcutta university, Jadavpur and so on. And for in-house survey, we are surveying those customers who have already done their thesis binding from Dhar brother. Various parameters in the questionnaire have been used to measure the satisfaction level of the customer and also to find out what are their needs or what they exactly want from the company and to determine the swot of company. After that analysis of collected data will be done to get out conclusion and recommendation The objective of project is to get idea of what kind of promotion strategies is required by company to increase sales and to attract more customers and apart from that what new services are required company to increase customer satisfaction level and what is the strength, weakness , opportunities and threat for company so company can take action to use opportunities, and to mitigate threats and weakness to get competitive advantage and increase business revenue and profits. INTRODUCTION ABOUT THE COMPANY Dhar Brothers is a family owned business base in Kolkata, West Bengal and it was founded by Late Rash Mohan Dhar in the year 1930. Dhar Brothers started with only book binding in a very juvenile stage and then by the help of supportive community and companies hard work, Dhar brothers is known as a reputed Thesis paper maker in Kolkata . The Dhar Brothers have a huge client base of student or professionals who need binding of their thesis or project work. The companies target customers who are doing research work as well as those students doing their P.H.D. from all the universities of Kolkata and its nearby cities or areas. Over the years, Dhar Brothers have broadened our job profile, which now includesDATA PROCESSING, PRINTING, BINDING, PICK UP DELIVERY. It is possible because of Mr. Kishore Dhar who did Herculean task with heart and soul together. Driven by technology, Dhar brothers is able to serve many outstation and foreign clients as well with whom we get in touch through mail orders. Dhar Brothers have experience of more than 75 years in this trade. Dhar brothers provide customized services to scholars to all the universities according to their specifications. Companys vision is customers delight. And Dhar Brothers hope is Dhar brother achieved it, and with their blessings, Dhar Brothers are now a most recognized thesis company in Kolkata. Dhar brothers is a largest thesis binding company in kolkata and is known for its superior quality, customization and betterservices to its customer or picking up online delivery.Company have skilled labour or other resources to serve the customer better . Kinds of services provide by the company Hard Binding: Hard bound books are very rigid and finished to a high standard with edges covered throughout encasing up to approximately 500 pages. These books are cloth covered in a wide variety of colours and lettering on the spine can also take front board lettering. Soft Binding: Soft bound books are cut flush on the edge and are rigid enough to stand on a bookshelf encasing up to approximately 500 pages. This bookish cloth covered in a wide variety of colours and lettering on the spine. We dont advice front board lettering. Simple Binding: Card back and clear plastic front can be used as a temporary binding, but is strong and attractive enough for permanent use. Up to 300 pages 90 g/m2 . Thesis-CD-pockets: A transparent PVC pocket for holding CDs that you might want to submit with your thesis. These are inserted onto the inside of your thesis rear cover. THESIS CRAFT POCKET: An elegant handmade pocket built into the rear board of your thesis. This is suitable for holding loose sheets, photos, maps, and other documents. It can hold up to 20 A4 sheets of paper. Introduction of project Title of project is Customer Satisfaction and SWOT analysis. In this first to understand the business of company and what kind of services are provided by the company to fulfil the need s and wants of customers regarding their thesis binding, the issues which we have to solve in this project is to understand that, customers are satisfied with the current services provided by the company or not and what kind of services customer are expecting from company. So that company can provide those services to customer, to give them value of money and increase customer satisfaction. To understand all that discussed above, different techniques have been used to collect the data, these techniques are survey of customers by questionnaire, telephonic strategy, personal interviewing. After collecting the data sample size will be taken for the analysis so that we can come to some conclusion regarding the customer satisfaction and some recommendation can be provided to solve the issues. As discussed above sample size will be used for the analysis of data by using various techniques .Considering all the points, SWOT analysis will be done as per the present situation. As DHAR brothers is a only big thesis binding company in the Kolkata region so it is the greatest strength the company has and to find out the new opportunities, and how to tapped these opportunities and find out weakness and threats of company, and find out the ways to solve those. NEED OF THE STUDY The study has been done to know the different type of services provided by Dhar Brothers and what is the customer satisfaction level regarding different type of services of Dhar Brothers and to know the customer response about what kind of improvement they want from company, so Dhar Brothers can take action to fulfil their needs. This study also covers the promotion strategies required by Dhar Brothers where company is lacking. Through this study I came to know the customer satisfaction and SWOT of Dhar Brothers. OBJECTIVE OF the PROJECT The main objective of the project is to understand â€Å"Customer satisfaction and Swot analysis of thesis binding in Kolkata† are as This project would help Dhar Brothers in understanding the customer needs and get feedback on their product and services. Understand the customer satisfaction and Swot analysis for their thesis binding. Understanding what kind of services and customization customer expects from company regarding their thesis binding work. After understanding customer needs, efforts to fulfil their needs. In devising new methods of approaching their customers and in the process making them aware of various products and services on the basis of above needs of customers. To increase the services after understanding the customer requirements to serve them better. To make good relation with customers so that they will recommend other customers to company in future for their thesis binding, that helps in increasing sales of company. TO check present services quality is matching with the customer requirements or not, and what kind of up gradation is required. Different methodology will be used for the data collection and data analysis. Collected data will be analyzed properly to find out what are the requirements of the customer. To understand SWOT of Dhar Brothers. TO understand how to mitigate threats and remove weakness and what is the new opportunities. INFORMATION REQUIRED Various services being offered by Dhar Brothers. To understand the working procedure of company. The kind of responses received from the customers during survey to get information about customer needs and wants and apart from that to measure their satisfaction level. Various tools of promotions are required by company to increase awareness and to build brand image and understanding the level of impact it has on the customers. The form of activity which is effective from the point of view of customer satisfaction and Swot of company. Details regarding the customer satisfaction level regarding various services of Dhar brothers. Information regarding what is the strength, weakness, opportunities and threat of Dhar Brothers. Finally innovative methods of targeting the customers and building a brand image and increasing the customer satisfaction level by providing them value for their money. REASERCH METHODOLOGY Method of data collection:- Primary sources:- It is a marketing research project so to collect the data two type of questioner is used for survey. I. In-house questioner is used to collect the data of existing customers of company at the time of delivery of their thesis. II. Outhouse questioner is used to collect the data from different universities of Kolkata. Secondary sources:- It is the data which has already been collected by someone or an organization for some other purpose or research study .The data for study has Been collected from various sources: Companies website Other Internet sources Past Data of organisation Time: 3 months Statistical Tools Used: Simple tools like bar graphs, tabulation, line diagrams have been used for analysis of data. LIMITATIONS OF THE STUDY Very small Sample Size as compared to the target customers. Therefore a possibility of making error. Limited amount of times as the survey is time consuming. Geographic limitations. Project is only to understand customer satisfaction and swot analysis for thesis binding not for other type of bookbinding. Collection of data is only from existing customers required services not from customers who have already taken services in past.. MainTEXT Description of project in brief As I explained above in introduction the project is to measure the customer satisfaction level and to find out Swot analysis of thesis binding, So that company can come to know about satisfaction level of customers by its presently available services and came to know about what kind of up gradation is possible to upgrade our services and to serve the customer in better way and to measure that if any step company have taken is it feasible or not. Companies main focus is services oriented because the company is looking for expanding the business and to attract more customers, and to get the idea of new trends of thesis binding what customer expect from the company so that company can fulfil their wish of customers that helps the company to retain its present customers and to attract new customers . Recently Dhar Brothers start new services like online delivery services to the customers , that works as more beneficial for both the companies and customers point of view , most of the time what happened if customer have not time to come at company or away from Kolkata like from different state or cities than customer can submit their orders on companies website, where everything is mentioned about services of companies and by filling the demand form according to their requirement and made payment online , from where company take the customers order and provide them service and finished the work of customer within 48 hours after that if you are from Kolkata, you can take delivery from company and if you are from outside the Kolkata and if you cant come , your thesis would be courier on your address. TO understand the SWOT of company to get advantage from competitors and minimize the risks of business, as I discussed after clear understanding of strength, weakness, opportunities and threat, company can take necessary steps to maintain their strength as a tool of success, and take the advantage of new opportunities and work on remove the weakness, who are coming in path of success of company and mitigate the threats. The strategy used to proceed the work, first after clearly understanding the work of company and what to do, I first prepare two questioner, one is for in-house survey to collect the data from customers at the time of their delivery, to get their valuable feedback and to measure their customer satisfaction level and to get the idea what kind of new improvement is required according to them, and what company should do to serve them better in future , so that companies sales will increase in future second is outhouse questioner to collect data by surveying PHD or those people who are doing research work across different universities of Kolkata and then after collecting the data and proper analysis of that data will be done by using different technology to find the conclusions of problems and recommendation and what steps should be taken to improve services and to expand business or to attract new customers. Market growth rate of company Market rate has been found out by using the data of the customers who already have done their thesis work in 2009 and 2010. The data has been shown below Source: this data is based on the no of copies for the thesis binding month wise of Dhar Brothers. The data which have been shown in the given table is the number of copies which has been completed in the year 2009 and 2010. From the collected data which have been shown above shows that there is an increment in the growth rate of 13.6% in the year 2010 compared to 2009. This shows that customer base of Dhar brothers is increasing every year so to meet with the demands of these customer and serve them better company have to increase their present resources, like skilled human resource , Machinery, better infrastructure etc. to meet with this challenge in future. Market Size Market size plays an important role to find out the areas where we can target the customers or it shows which area we should focus for the thesis binding. The market size can help the company to come to know about the untapped areas or the areas from where less business is coming, so can company can make strategy and can take right decision to cover these untapped areas and areas from where less business is coming. Number of customers coming in Dhar Brothers from different universities can be understand by the help of below graph, here In this graph I have not showed customers of all the universities I just try to show where we have to focus more to increase business and sales of company. Source: This data is taken from Dhar Brothers. Horizontal Axis: Months Vertical Axis: Number of copies The data shown in the graph is the number of copies that have been taken on the vertical axis and month has been taken in the horizontal axis. As we can see from the above graph that in all the Four months from January to April, the number of students coming in company from Calcutta university is more than any other university. And from the other university like Rabindra Bharthi is comparatively less than the Calcutta university, So our market Size is Rabindra bharathi and Vidyasagar University as well as B.Ecollege, Jadhvpur university . The message which I want to clear with the help of this above graph is that, here in our company customers from Calcutta university is coming more than all other universities of Kolkata, so these universities are like the areas from where less business is coming except C.U., So company should take steps to increase business from these universities, by doing promotion ,make better relationship with guides of students. Demand of services Which services provided by Dhar Brothers is more in demand is easily understand by below graph- Source: This data is taken from survey of customers and from Dhar Brothers past data. The data collected is of the year 2011 from January to March. From the above graph we can find out which product of the company is in more demand. As we can see in the graph hard binding is in more demand as compared to the other demand, so company should more focus on hard binding service to satisfied the needs and expectation of customers from Dhar Brothers Because this service is more in demand and as well as company should also focus on superiority of other services. METHODOLOGY REASERCH METHODOLOGY Various products/services being offered by Dhar Brothers. The kind of responses received during survey of customers. The form of activities which is effective from the point of view of Customer satisfaction and Swot analysis. To understand what kind of services and customization customers want. To understand the customer needs and expectation from company. Developing innovative methods of approaching the target group . The survey conducted, would help in identifying the perception of a customer about services of company, which would further help in identifying the customer need and expectation and what kind of customization customer wants from company that in other words can say to provide value of money to customers . The survey conducted would give insight regarding whether Dhar Brothers should increase the services for their customers and if yes then in what type of services. Design of Questioner: Two types of questioner is used for survey in house and outhouse. Design of inhouse questioner: In-house questioner is designed for survey of in-house customers at the time of delivery of their thesis binding, the parameter have been taken in this questioner by keeping in the mind that the facts these customer have already taken the service of company, the following parameters have taken, to measure the satisfaction level of customer and analysis of swot areas. Details of customers include name, university, area of thesis, contact number, email-id. From where customer came to know about company? How much customer satisfied with printing, paper binding and price with respect to quality, delivery service within 48hours? How much customer satisfied with service like, waiting time, Employee Behavior, Working environment? What is the strength of company, measurement is done on the basis of some point, for that I attached the questioner at end of project? What is the requirement of customer? At the end an open ended question to get the customers view to serve them better. Design of outhouse questioner: Out house questioner is used for survey of PHD or research students in different universities of Kolkata, in this questioner points have taken by keeping in mind that these customer will use the service of company in future because the Dhar Brother has monopoly in the market regarding business of thesis binding, so by getting earlier the idea of expectation of customers and what type of service they are looking for , so the company will provide that service to customers in future, the point have taken in this questioner are as follows. Details of customers include name, university, area of thesis, contact number, email-id. University name from which the students belong to so that company can find out from which university maximum students will apply for the thesis binding. One question has been put in the questionnaire regarding the month for the thesis binding so that company can get to know their completion of project in advance and will try to capture by using the phone number to increase the sales of company. Selection of sample size: For measuring customer satisfaction and Swot analyisis I have collected the data of 170 customers by using both in-house and outhouse customers. In this project we have considered only those people who are doing their research work either from PhD or their own research work like thesis on literature. (note: because of time constraint could not gather much ). Data collection methods: Data will be collected by survey and interviewing of both in-house and out house customers. For in-house data collection surveying and interviewing of customers will do at the time of delivery of their thesis binding, so customer after checking their delivery can have the idea of quality of their binding and give us the proper response regarding their satisfaction level and other methods I m following to collect the data from our past customers by calling them on their contact no. or by the help of e-mail id and in survey of in-house customers I havent faced any problem. I have collected the data of 170 customers. And for the outhouse survey, my target was PHD students or students who are doing research in different universities of Kolkata , So by visiting in different Kolkata universities and interviewing these people , I have collected the data I had approached in following universities of Kolkata like Calcutta university . Rabindra Bharti , Jadhvpur univer sity, Shibpur B.E college, WBUT etc. Challenges faced in Out house Survey: Initially after visiting in Kolkata universities following problems have come in my path are as To enter inside universities and do the survey work. How to meet PHD students because there are no regular daily classes of PHD students. Sometimes Communication problem because here people mostly communicates in Bengali. To take permission from authorities to do survey work and to find out at what time I can meet with PHD students. Strategies used to overcome these challenges: By using the Reference of college identity card and doing research for academic requirement , till know I have got success to meet with PHD department authorities in universities like Rabindra Bharti universities and Jadhvpur university. I m trying to get the record of students PHD departments o like contact number or email-id , so that I can contact them to collect data . From project guides and PHD authorities get the time when I can meet with these peoples. FINDINGS AND ANALYSIS INITIAL findings The various findings of from the information collected are Dhar Brothers only do binding of thesis of research work. By a comparative analysis of customers of different universities of Kolkata as well as from other states and cities, it can be understood that company has reasonable price with respect to overall quality and Dhar Brothers has monopoly in this thesis binding business no other such big player available in Kolkata for thesis biding. Company imports material for thesis binding like paper, cover page material from Netherland, so the focus of company is to provide best quality and service to our customers. Customers here comes from other states and cities also apart from Kolkata, like Darjeeling, Jharkhand, Bihar, Assam etc., this shows that company has good Brand image , and known for superior quality and fast services. Company has efficient resources, adequate infrastructure and skilled labour and working environment to do the work. Customer appreciate the online order service of company and Home delivery to customers who are away from Kolkata or have some problems to come, this service will help customers to finish their work at time and cost effective also. Customers also appreciate the fast delivery service of company within 48 hours. Hard Binding service provided by company is more in demand. Dhar Brothers has good brand image in this business of thesis binding. ANALYSIS Data which have been collected through questionnaire from in-house and out house will be used for the analysis of data. As the data in the questionnaire contains various different parameters like quality price, delivery system, waiting time, location and others. These parameters will be used for the data analysis and found out the relation between the different parameters. The target group for the survey is PHD students and those who do research work of age group normally more than 25 years of age. Sample Size: 170 (Note : due to time constraint, sufficient amount of response from customers was not gathered) Customers response how they come to know about Dhar Bothers: Friends (Who have used service in past)-62% Guide- 16% Others-2% Family members-12% Internet-8% Graph of customers response how they come to know about Dhar brothers. (Source: This graph is drawn on the basis data collected by customers during survey jan.-april) Above graph shows clear representation from which source number of customer comes here. As we clearly understand from above data and graph Dhar Brothers required more methods of promotion to increase sales of their company because 62% customer come here are recommended by their friends, so company should do promotion in News papers, and Internet On major Research sites so during research of their work, Customer come to know about Dhar brothers, that will help company to boost their sales and by giving demonstration in education fares and in universities. Customer Satisfaction Analysis The parameters which I have taken to measure the customer satisfaction level are , printing quality, paper quality, binding quality , service within 48 hours, waiting time, adequate infrastructure, working environment price with respect to quality . It can be better understand by below graph. Customer satisfaction on the basis of quality of material used for Thesis binding work. (Source: This graph is drawn on the basis data collected by customers during survey ,jan-april) As by analysis of above graph it is clearly visible that customer satisfaction level is very high, customers are highly satisfied by the material quality used for thesis purpose like paper, printing quality, Binding quality, so this is good sign for company. Paper quality 85% are highly satisfied and 15% are average satisfied there is not even one customer who is not satisfied Same is the case with printing and binding quality, from binding quality 80% are highly satisfied and 20% are average and from printing quality 77% are highly satisfied and 23% are average satisfied. Customer satisfaction on the basis of services of company and proximity to location (Source: This graph is drawn on the basis data collected by customers during survey, jan.-april) From the above graph it is clearly visible the customer satisfaction level of services provided by company, customer satisfaction level is very high except some parameter like waiting time, Proximity of location. So company have to work on reduce the waiting time by increase human resource and more systems to provide fast service and other one proximity to location the company can do improve it by taking online demand and home delivery to customer because to open other branches in different location is not feasible for company it requires lot of resources and wealth. And overall if we focus customers are highly satisfied. This shows that feasible steps which companies should take to improve services and customer satisfaction level. Customers satisfaction level regarding overall quality with respect to price Customers satisfaction level regarding overall quality with respect to price is given below with the help of graph. (Source: This graph is drawn on the basis data collected by customers during survey from January to april) From the above graph it is clearly understandable that only 10% customer is very low satisfied with price of Dhar Brothers and 90% are satisfied with price of company with respect to quality out of which 62% customers are highly satisfied and 28 % are average satisfied, so overall customers are satisfied with price, company should not bothered much about those 10% low satisfied customers. Companys main focus should on 90% of customers. From the above three graph used on the basis different parameters it is cleared that customers are satisfied except some parameters like waiting time and proximity to location. The data have taken in all the graphs are of four months January to April. Analysis of what was the requirement of customers The parameters we used for analysis of requirements of customers are services provided by company like Formatting, Printing, Binding Printing, Binding Copier and Binding Only Binding (Source: This graph is drawn on the basis data collected by customers during survey from January to april) It would be understand from the above graph, what percentage of customers taken which category of service, company focus is that every customer should take our first category of services formatting, printing, binding it would give more profit to company but after collection of data and survey of customers it have been found that those customers who have not good knowledge of formatting only those customers taken this service and those who can do formatting done by self to save cost. SWOT ANALYSIS Strengths: Company has monopoly in market in the business of thesis binding. Company has adequate infrastructure and machinery. Company has skilled labour to provide superior quality services. Working environment of Dhar brothers is favourable for customers. Dhar Brothers is very cost effective for thesis binding with respect to quality. Online Delivery system and on time delivery. Delivery service within 48 hours. Imported material from Netherland used for the purpose of to provide good quality to customers. Strength of Dhar Brothers according to response o

Fast food restaurant Essay

The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. â€Å"Over the last three decades, fast food has infiltrated every nook and cranny of American society,† writes Eric Schlosser in Fast Food Nation. In the beginning, the fast food restaurant started with a cafeteria-style restaurant known as the â€Å"Automat† in New York on July 7, 1912. Then, in 1921, White Castle restaurants were started in Wichita, Kansas, selling hamburgers for five cents. By 1948, McDonalds was opened by two brothers from Nashua, New Hampshire, who developed the concept of selling hamburgers, French fries, shakes, coffee, and coca cola in disposable wrappings. So from its humble beginnings, the fast food industry has become an undeniable factor in our society. Certainly, with our ever increasing and busy society, eating at fast food restaurants has become the norm. Families that have busy schedules, such as taking their kids to various activities, attending church functions, and late meetings rely heavily on fast food as a meal choice. For example, about one-quarter of adults and a third of children eat at fast food restaurants on any given day. According to the American Journal of Public Health, consumers have spent $16. 1 billion in 1975 to $153. 1 billion in 2004 on fast food. People are generally drawn to good tasting food. With fast food, it couldn’t of ever tasted any better. No matter how unhealthy it is, we cannot deny that we have a love affair with the value meals, the fast service, home delivery and of course the drive-through. We no longer feel the need to slave away in the kitchen; we can just save so much time by satisfying ourselves with a relatively cheap McDonalds meal. It is ironic that in order to achieve the ever-increasing financial goals that we set for ourselves needed to feed our individual families, we must restrict ourselves from high quality food, the very diet that defines success, in favor of food that can be seen as more cost effective, and fast food fits the part perfectly. Moreover, the fast food industry has created many job opportunities for people who in normal circumstances would find work difficult to come by. Many young college students take on the challenge of working in a Burger King or Taco Bell kitchen in interest of supporting themselves financially. There are a countless number of students who decide to apply for jobs in the fast food industry to help them pay off their tuition. Working in the fast food industry can also be viewed as a potential transitional job for certain individuals. For in the present economy, many people have now found themselves jobless, while working in a fast food chain might not be desirable to them in comparison to their former jobs, it could be seen as a perfect temporary replacement while one searches for a new equally lucrative long term job. Some individuals go for fast food as they consider it to be a treat for themselves. There are many people who like fun and one of the best places that they can always get that is at the fast food restaurants. A part from just eating, they also find the places as socializing venues where they can make many friends. The fast food restaurants also offer a lot of entertainment zones that make their clients comfortable as they enjoy their meals; this is one factor that will make many people to prefer going there as opposed to cooking food for themselves at their homes. People also love fast food because there are so many of them next to their work place, their homes, on the side of the road or in any petrol station. That’s an important point to many people, because when they feel like having a fast food meal, they don’t waste a lot of time searching for a restaurant to eat from. They just find the restaurant near the place they are in. We cannot deny the world has undergone a â€Å"fast food revolution† over the past few years, and I believe there is good reason for the immense popularity of this â€Å"fast food culture† we are presently living in. It maybe greasy and unhealthy, but it is ultimately cheaper than home cooking and its convenience to the incredibly busy urban lifestyle is too significant to ignore. Fast food should be viewed as a positive aspect of our society as a result of the advantages it presents to us in our hectic lives, but we should not abuse it. In the words of actress Mae West: â€Å"Too much of a good thing can be wonderful†, however in this case it is quite the contrary.

What I Learned About Personal Motivation - 993 Words

What I Learned About Personal Motivation The MBTI (Myers-Briggs Type Indicator) has given me insightful information over 4 different dichotomies: 1)Where I focus my attention 2) How I take in information 3) How I make decisions based on the information and 4) How I deal with the world. After completing the assessment, I was dubbed ‘INTJ’. This being 9% Introvert, 38% iNtuitive, 3% Thinking, and 31% Judging. To my surprise, after reading the detailed report, I found most of the information presented, to be ‘spot on’. According to the Center for Confidence and Well-Being, â€Å"Of all the personality types, INTJs are most motivated by â€Å"vision†. They have a great need to come up with a unifying idea of a future, improved state, which is then their job to realize. This inner vision can be so strong for INTJs and so individual that they are often reckoned to be the most independent-minded of all the types† (Craig, C., 2014). This provided me w ith great validation that I have been lucky enough to find myself in the right career. Currently, I am the interim Director of Quality at an acute care hospital in San Diego. Daily, myself and my team are looking for ways to improve hospital processes, systems, and relationships. Always striving for a future vision or ‘ideal state’ of how we would like to see our organization functioning to better serve our community. Many people have told me that they could ‘not do what I do’ simply because of the data collecting, analyzing, reporting, andShow MoreRelatedLeadership Action Plan For Developing And Marinating A Wide Social Network1272 Words   |  6 Pages The most important aspect of leadership that I will work on improving is developing and marinating a wide social network. Throughout my life, I could not build any relationship on grounds of self-interest. I and my 4 other siblings were raised on the idea that knowing people on the basis of pursuing a selfish advantage is completely unethical and unacceptable. During my career, I cannot count how many bridges I burned behind me. Obviously., I did not distinguish between Friendship and professionalRead MoreThe Information Of Learning Theories771 Words   |  4 PagesWhat did you find surprising or striking as you furthered your knowledge about how people learn? This course gave me the opportunity to rediscover and learn and understand my learning style and strategies. It provided me with a better understanding of the different learning styles and theories. What I found surprising was the fact that as an instructional designer you can increase the motivation level in the learner. Instruction designers can achieve learning environments and stimulate and sustainRead MoreProcess and Content Theory of Motivation and How They Apply to the Work Place1216 Words   |  5 PagesTheories of Motivation - Overview of the Content Theories of Motivation Presentation Transcript 1. Yenna Monica D. P. 2. What is MOTIVATION? Derived from the Latin word „MOVERE‟ which means „to move‟ The processes that account for an individual’s intensity, direction, and persistence of effort towards attaining a goal. 3. ï  ½ Effort - concerns the magnitude or intensity of employee‟s work – related behaviour. ï  ½ Direction - quality of an employee‟s work – that is the investment of sustained effortRead MoreMy Source of Motivation1031 Words   |  5 PagesMY OWN SOURCES OF MOTIVATION Each and every one of us has his own source of motivation. Motivation drives us to excel in the things that we do. It empowers us to become the best that we can be in every thing that we do and in every endeavor that we enter ourselves into. For me, I can give two categories of the different sources of motivation that help me to reach my stage for who am I now. The two categories are internal and external motivation. This two motivational factors help me a lot andRead MoreI Am A Senior At Baruch College1385 Words   |  6 Pages I was a college graduate and was hired as treasurer in China. After I immigrated to New York, I knew that I have to back into school, because everything in the past is just like a piece of white paper once I entered a new country. I need a chance to start again, to rebuild my life. Currently, I am a senior at Baruch College, and my major is accounting. I transferred to this school from Borough of Manhattan Community College, and already have a goal that I want to be an accountant. I had taken numerousRead MoreI Am A College Graduate Essay1353 Words   |  6 Pages I was a college graduate in China. After I immigrated to New York, I knew that I have to back into school, because everything in t he past is just like a piece of white paper once I entered a new country. I need a chance to start again, to rebuild my life. Currently, I am a senior at Baruch College, and my major is accounting. I transferred to this school from Borough of Manhattan Community College, and already have a goal that I want to be an accountant. I had taken numerous Accounting courses andRead MorePersonality Profile Reflection Paper1743 Words   |  7 Pagesworkplace. To provide a personal perspective of personality characteristics, the International Personality Item Pool (IPIP) assessment was used to measure aspects of my personality and how these traits relate to working with others and life within an organization. Key observations provide specific insight into how these are applied to workplace behavior and interactions with others. Personal self-reflection related to workplace behavior is offered, including lessons learned to assist in becomingRead MorePersonal Self Reflection Paper1734 Words   |  7 Pagesworkplace. To provide a personal perspective of personality characteristics, the International Personality Item Pool (IPIP) assessment was used to measure aspects of my personality and how these traits relate to working with others and life within an organization. Key observations provide specific insight into how these are applied to workplace behavior and interactions with others. Personal self-reflection related to workplace behavior is offered, including lessons learned to assist in becomingRead MorePersonal Statement On Personal Inventory Assessment Essay1480 Words   |  6 Pagescertain insights I have in my personal and professional life. Personality, values, and motivation are a few of the items you will learn about me and my insights into these areas. Insights are a powerful item to use in an understanding or yourself, and how you engage in certain areas of your life. Secondly, we will examine how well I work with others in the workplace, and my personal activities. Discussion will consist of communication, leadership, and conflict skills, and how I am suited to handleRead MoreThe Time Management Skills That Helped907 Words   |  4 Pagesalso helped me with thinking about how much time I have until the next project is due. Other time management skills that helped was goal setting and learning better study skills. The goal setting that helped was realizing what a SMART goal is; Specific, Measurable, Attainable, Realistic/Relevant, and Timely. For this semester, I was able to realize that unlike High School where I could set a goal of getting As and Bs, in college this is unrealistic. My new goal became that I would like to get a grade

Coca Cola Company Business Paper

Coca Cola Company Business Paper Background Coca-Cola is the multinational company with offices located in Uxbridge, Middlesex in the England. The company is known for inventing its flagship product Coca-Cola earlier in 1886 (Anders, 2013). Since then, the company has operated franchise across the world markets to expand its refreshments distribution. Coca-cola is listed on the NYSE (NYSE: KO) and is part of DJIA. The company has grown to sell beverages in across 200 countries in the world. A 2007 annual report indicated that the company sold over 1.6 billion drinks daily bearing the trademark Coca-Cola or Coke. It is the expanding market rich that has led the company to be declared as a top brand that tops more than  £1 billion in annual sales (Butler Tischler, 2016). Products Coca-Cola Company produces and distributes refreshments in particular soda. The company has over 350 brands of refreshments which are distributed in across 200 countries in the world (Anders, 2013). Besides the coca-cola, other brands produced include Fanta and Sprite. The company has also continued to produce different flavors of refreshments including apple, pineapple, grape, peach, grapefruit, and strawberry. All its products are based on the demands of the consumers through its consumer engagements. Strategy One of the Coca Colas main strategies in the international market is branding. Anders (2013) wrote that coca cola had maintained the logo and the bottle design as part of its brand image across the world market. Therefore, it is easily recognized internationally as the leading soft drink. The company also engages powerful marketing as part of its expansion strategy in other world markets. Among the marketing strategies implemented at Coca-Cola include direct marketing, viral marketing, web and social media marketing, and sales and promotions. Employees Coca-Cola has over 700,000 associates within its system. These are the associates who represent coca cola across the different communities as brand ambassadors (Butler Tischler, 2016). Besides the associates, the company has also employed thousands of employees across the franchise. This includes employees in the production units, the distribution, and the sales and marketing units. Competitors Pepsi is popularly known as a major competitor in the refreshment and soft drinks market. Coca-Cola and Pepsi have rivaled in the market since the early 19th century (Anders, 2013). The competition resonates from production and distribution of almost similar products from the same ingredients. Besides, Pepsi, Coca-Cola also faces significant competition from Dr. Pepper Snapple Group and other upcoming soft drink companies (Hays, 2005). Business Environment The business environment for Coca-Cola Company is currently being affected by the social, economic, technological, environmental, and political factors across the international markets (Butler Tischler, 2016). Among the social factors include the increased awareness on health among the worlds population. Some research has indicated that the worlds population has become increasingly conscious of their consumption. This has led to reduced sugar intake including the consumption of Soda. In the political field, such issues as the installation of manufacturing plants in India which stalled following the increased protests is an indication that the business environment has been affected (Anders, 2013). Coca-cola is also advancing its technology to meet the increasing needs of the consumers. For instance, the company introduced Sprite Super Chilled in the year 2008. The company also faces other major ethical factors that affect the business environment. Research has indicated that in 2005, the company had to deal with the findings from the European Union that accused coca cola of suppressing markets to develop monopoly (Hays, 2005). Stakeholders Among the main stakeholders that Coca-Cola engages in its business include the bottling partners (Anders, 2013). These are partners who facilitate a day-to-day interaction in conducting business for the company. They support the manufacture and distribution of coca cola products across the markets. Coca-cola also engaged consumers as primary stakeholders through provision of hotlines, research and surveys, and through social channels. The engagement is to ensure that the needs and preferences are met in the production of its products. In its corporate social responsibility, coca cola also engages communities are important stakeholders. The company through its subsidiaries plan and execute community meetings, partnerships, and sponsorships (Butler Tischler, 2016). Governments and regulatory authorities are also in the list of primary stakeholders at Coca-Cola Company. References Anders, J. (2013). Coca-Colas Marketing Strategy: An Analysis of Price, Product and Communication. GRIN Publishing. Butler, D. Tischler, L. (2016). Design to Grow: How Coca-Cola Learned to Combine Scale and Agility. Simon Schuster. Hays, C.L. (2005). The Real Thing: Truth and Power at the Coca-Cola Company. Random House Trade Paperbacks.